The website is open! Visitors can use it to order custom-size frames, personalise gifts, and to get in touch about one-off orders. Personally it feels good to have set the site live and put a lid on making it, for now at least. I’m glad for the chance to return to the workshop.
Here’s what the site does:
A contact form
We’re a fully custom frame shop, so visitors can head to the contact form for anything, even if it’s covered below.
A tool for visitors to design and purchase custom frames online
With this tool I can offer custom frames at the same price that I would produce standard format frames (e.g. A3, A2, etc.). Everything I make is handmade, so there is no added expense to trimming a frame to one dimension or another. Frames ordered with this tool feature a 21 x 21mm profile, finished either with a flat face or a bevel, and in a variety of woods. Customers input the size of the art piece, choose how it is mounted, and pick a matboard color. The frames currently range in price from 40-80 euros depending on size.
A tool for visitors to personalise art & frame gift sets.
I primarily make postcard frames as an off-the-shelf item for local shops. People can grab a frame, and add a postcard there and then. The tool lets visitors do this online and also features gift wrapping, so I can send the framed postcard in a state that is ready to be given. The tool also supports collections of postcards, so in the future I can add postcards from other companies or institutions for visitors to select from - if you have an institution in mind for that then let me know.
(Upcoming) A shop area
Buying old frames so that I can reuse the glass and other materials, I occasionally stumble on art works that deserve a new lease of life. In this case, while I still recycle the frame, I might reframe the artwork anew. More rarely, I restore furniture too. The shop area, which will also be available on Etsy, will be for these one-off items. I’m aiming to open it in the next few weeks.
For now, I’m back in the workshop. I have a craft fare towards the end of the month. It will be my first, so alongside stockpiling postcard frames I am making display furniture. So far I have a couple of small racks for postcards and need to figure out a display rack for the frames themselves. Christopher Schwarz has some articles (and a book) on English “campaign furniture” which I’ve enjoyed looking at - although it’s a bit ambitious in the time I have and probably a bit too large to store while it’s not in use.
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